Lacking crystal-clear metrics to analyze your ad performance will probably lead your business to pay too much money, without meeting your benchmark performance rates. So,…
Watching the environment in which you release your brand messages is pivotal. Ask Pepsi PR team, they learned that the hard way. In April 2017,…
While the pandemic leaves the future of physical events and conferences at stake, the PR industry remains consistent to find alternatives to build bridges between…
Approaching PR activities and efforts as an influential force is a must at a time when it has a strong track record of shaping the…
Nation branding is not a cliché catchword repeated in international gathering and conferences. In Narrative PR Summit, we believe nation branding is rather a major…
Public opinion is often associated with the term ‘media’, given the powerful impact media has on the construction of public belief and attitudes and its…
While public relations is believed to be a relatively modern business, only gathering pace in the past few decades, the reality however is that PR…
Marketing and media consultancy expert, Lamia Kamel said that the achievement of sustainable development is linked to the development of entrepreneurial environment, and it has…
Ever wondered what the difference between Public Relations and Advertising is? Many people, even some professionals who should know better, confuse Public Relations with Advertising…