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Facebook Ads Analytics: Your Guide to Efficient Spending

Lacking crystal-clear metrics to analyze your ad performance will probably lead your business to pay too much money, without meeting your benchmark performance rates.   So,…

A Supermodel Almost Caused National Division in the US – Thanks to a Pepsi Ad

Watching the environment in which you release your brand messages is pivotal. Ask Pepsi PR team, they learned that the hard way. In April 2017,…

The Future of Conferences & Events

While the pandemic leaves the future of physical events and conferences at stake, the PR industry remains consistent to find alternatives to build bridges between…

The Business of Influence

Approaching PR activities and efforts as an influential force is a must at a time when it has a strong track record of shaping the…

LAMIA KAMEL’S MESSAGE ON NATION BRANDING

Nation branding is not a cliché catchword repeated in international gathering and conferences. In Narrative PR Summit, we believe nation branding is rather a major…

LAMIA KAMEL: SOCIAL MEDIA AND PUBLIC OPINION, WHO ARE THE REAL STARS

Public opinion is often associated with the term ‘media’, given the powerful impact media has on the construction of public belief and attitudes and its…

ROMAN EMPIRE RAN THE BEST PR CAMPAIGN IN HISTORY

While public relations is believed  to be a relatively modern business, only gathering pace in the past few decades, the reality however is that PR…

LAMIA KAMEL: THE ACHIEVEMENT OF SUSTAINABLE DEVELOPMENT IS LINKED TO THE DEVELOPMENT OF ENTREPRENEURSHIP

Marketing and media consultancy expert, Lamia Kamel said that the achievement of sustainable development is linked to the development of entrepreneurial environment, and it has…

PUBLIC RELATIONS VS ADVERTISING
Ever wondered what the difference between Public Relations and Advertising is? Many people, even some professionals who should know better, confuse Public Relations with Advertising…

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