TACTICAL PR AND COMMUNICATION

Messaging And Content Creation

We help clients create compelling social media content with information relevant to their audiences: consumers, business customers or employees. We work closely with clients to develop a distinctive voice aligned with their brand and a social media content strategy, before creating customized content to reach their audiences.

For some, it’s curating relevant industry news articles or writing blog posts that support a national initiative. For others, it’s sharing Facebook content that focuses on their community.

Part of our approach is to maximize the value of content by sharing across channels. Large organizations can leverage data, studies and white papers to create compelling content. We work as part of your team to craft the social media content and strategy you need.

 

• Press releases & Translation

• Speeches & Statements

• Advertorials Designs

• Interviews preparation

MEDIA TRAINING

The story is only as good as its teller. It’s a journey from defeating your public speaking fright, compelling print, broadcast and online interviews, coaching your executives along the path from phone interview basics to broadcast readiness. Every interview or presentation is an opportunity. To break through in today’s 24/7 global media marketplace, your executives and spokespeople must deliver persuasive communications, whether managing reporters’ tough questions or holding a satellite media tour.

CC Plus’s sophisticated, rigorous approach combines style with substance. We find the radiant core of a story, which will lead to the technique exploration, examples of actual interviews, and extensive video-taped role-play with constructive critique in our workshops.

EVENTS MANAGEMENT

Positioning your news to stand out, knowing which reporters to seamlessly cover which events. CC Plus integrates social media strategies to get the most out of each event. With our talent in strategic focus and production know-how, we unleash multi-level campaigns on many fronts.

Whether reaching out to internal audiences, a marketplace or the media, our experiential events make a major-league impact. CC Plus events inform, educate, entertain and inspire, besides motivating audiences to become the clients’ brand ambassadors in unprecedented ways.
CC Plus brings to life brands, companies, ideas and institutions.

We provide:

• Creating Event Concepts
• Corporate Positioning for Clients • Content & Agenda
• Branding & Production
• Media Support
• Event Documentation

MEDIA ENGAGEMENT

The media landscape has undergone seismic changes over the last 10 to 15 years.

CC Plus tells clients’ stories in a complex media environment in an integrated and holistic way. Considering the market dynamics, CC Plus targets all media outlets by employing various strategies that are designed to tell and amplify a story. At the heart of this approach is our commitment to producing creative content and using search tools and insights to ensure that the story is discovered and widely shared.

Journalists and influencers have come to rely on us and our clients to provide useful, compelling, and shareable content to initiate and enhance the story. CC Plus media relations professionals know what makes news and stories, thus, have built trusted relationships with media specialists who are most interested in retelling what CC Plus creates.

CRISIS MANAGEMENT

Applying a series of proven tools and methods throughout the process to help manage saving reputations against crisis. Protecting the most important, yet vulnerable, organizational asset: reputation. Our team counsels clients to tackle a range of preparedness, reputational and communications challenges. CC Plus strength lies in an ability to accommodate a breadth of issues and scope while executing flawlessly for our clients

A multi-faceted attentiveness strategy must include the ability to anticipate, and observe around corners to prevent and diffuse issues. The capability to be constantly prepared with a practiced team and proven rapid response expertise, combined with the knowledge to protect and restore reputations are critical.

The story is only as good as its teller. It’s a journey from defeating your public speaking fright, compelling print, broadcast and online interviews, coaching your executives along the path from phone interview basics to broadcast readiness. Every interview or presentation is an opportunity. To break through in today’s 24 / 7 global media marketplace, your executives and spokespeople must deliver persuasive communications, whether managing reporters’ tough questions or holding a satellite media tour.

CC Plus’s sophisticated, rigorous approach combines style with substance. We find the radiant core of a story, which will lead to the technique exploration, examples of actual interviews, and extensive video-taped role-play with constructive critique.

• Media coaching workshops for senior management team

• Develop and implement knowledge transfer plan

• Host tailored coaching sessions, as needed

Media Monitoring

The evidence-based methodologies ensure that the media coverage which CC Plus generates are meant to provide real and lasting value to our clients. Including but not limited to monitoring local/international newspapers, magazines, radio/TV broadcasts, newsletters and internet.

With around-the-clock regular and internally produced media reports, CC Plus has helped its diverse portfolio of clients make accurate decisions at the right time.

Objectives:
• Stay abreast of trends and topics of interest to the client

• Note mentions of the client’s name/ brand for evaluation and measurement purposes

• Evaluate success of the PR implementation

• Identify potential opportunities and issues

PR CONSULTANCY

When it comes to PR, this is the time to set objectives and formulate a clear, defined plan that’ll help your business achieve optimum results in the media.

When planning your PR activities for the year, as a general rule we consider the full year ahead, plan for six months, and expect to revise after three months.
We consider your overall business objectives, and use these as a basis for developing your key media messages. Make sure that what you say and how you say it reflects what you are trying to achieve. Your messages will form the backbone of your communication activity for the year. we Identify potential media opportunities that could occur during the year, such as product launches, expansion activities and new service offerings, and develop a calendar that lists the events. We organize major news events to create the most buzz.

How we do it?

• Stakeholders audit

• Insights developments

• Develop PR plan

• Create relevant content

• Selecting channels

• Execution & reporting

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