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Brand positioning strategies with examples

When you mention wanting to eat some instant noodles with friends, the image of Indomie packets immediately pops up in your head. When you need…

The impact of social media on public opinion

After the impact of social media on public opinion has proved itself to be the most substantial impact a form of media can have on…

Importance of strategic thinking

The dynamic world that we live in is full of organizations, big Corporates, and many processes. These processes require planning and decision-making to ensure that…

Types of event management services

Have you ever gone to a birthday party, a concert, a seminar, or even watched an award show on the TV and wondered how a…

Role of public relations in real estate

Let’s agree that the real estate market is highly competitive, with shark entities fighting to stay at the head of the game. Communications and relations…

Importance of effective public relations in the banking sector

The development of new technologies and digitalization, especially digital banking and ATMs, had paved the way for marketing and public relations to maintain and be…

How to Avoid Bad Press

The ugly side of online publicity can bring down your brand fast and hard, if you do not hold your grip wisely over your online…

PR to the Rescue #3: Sony Walks into the Future through the Past

Create a compelling blast from the past with your audience, and you’re most likely to reach them on an emotional level—the holy grail of brand…

PR to the Rescue #2: How the famous fried chicken brand became vegetarian for 7 days

We know it is hard to believe, but the truth is that KFC ran out of chicken for a whole week back in 2018 in…

Facebook Ads Analytics: Your Guide to Efficient Spending

Lacking crystal-clear metrics to analyze your ad performance will probably lead your business to pay too much money, without meeting your benchmark performance rates.   So,…

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