Have you ever gone to a birthday party, a concert, a seminar, or even watched an award show on the TV and wondered how a…
Let’s agree that the real estate market is highly competitive, with shark entities fighting to stay at the head of the game. Communications and relations…
The development of new technologies and digitalization, especially digital banking and ATMs, had paved the way for marketing and public relations to maintain and be…
The ugly side of online publicity can bring down your brand fast and hard, if you do not hold your grip wisely over your online…
Create a compelling blast from the past with your audience, and you’re most likely to reach them on an emotional level—the holy grail of brand…
We know it is hard to believe, but the truth is that KFC ran out of chicken for a whole week back in 2018 in…
Lacking crystal-clear metrics to analyze your ad performance will probably lead your business to pay too much money, without meeting your benchmark performance rates. So,…
Watching the environment in which you release your brand messages is pivotal. Ask Pepsi PR team, they learned that the hard way. In April 2017,…
While the pandemic leaves the future of physical events and conferences at stake, the PR industry remains consistent to find alternatives to build bridges between…
Approaching PR activities and efforts as an influential force is a must at a time when it has a strong track record of shaping the…