The Summit highlights ambitious plans and inspirational experiences to attract investment and boost tourism development
Somabay, Red Sea October 2023, The Narrative PR Summit 2023, the first leading international public relations forum, has commenced today under the auspices of the Ministry of Tourism and Antiquities, the Egyptian Tourism Authority, and the Red Sea Governorate, and in partnership with the esteemed American Chamber of Commerce and UN Women. Titled “Egypt Forever Forward,” the groundbreaking event is taking place at the magnificent Somabay on the Red Sea. A remarkable gathering of exceptional local leaders and global experts is coming together for a full day today to engage in meaningful discussions, exchange ideas of significance, and share their success stories promoting the nation brand of Egypt.
Lamia Kamel, Founder of the Narrative PR Summit, and the former Assistant Minister of Tourism and Antiquities for Promotion stated that this year’s summit brings together a select group of experts, officials, and prominent business leaders joining the summit as speakers and partners from both Egypt and the international arena. They gather here today to delve into a range of pressing topics such as tourism development through attracting foreign investors as well as mobilizing the private sector and encouraging entrepreneurship to scale their projects and create partnerships. The summit also serves as a glowing showcase for Egypt’s positive image, magnificently illustrated through the grand national projects meticulously executed as part of Egypt’s visionary state plan.
“I am thrilled to announce the return of the Summit on the ground, once again, after reverting to online platforms for two years due to the COVID-19 pandemic,” added Kamel. “This year, the summit is back in a new format, with an international and regional focus, set against the backdrop of a breathtaking location on the Red Sea coast. Our primary focus is on promoting tourism development in Egypt, highlighting the vital role of the private sector in attracting foreign investments and its significance in driving the Egyptian economy forward while underscoring the immense value of the enduring partnerships we have diligently cultivated with diverse sectors and pertinent organizations throughout the years,” she adds.
Kamel also emphasized the immense role tourism plays in economic development and commended the efforts of the Ministry of Tourism and Antiquities, as well as various government bodies, for their contributions to the success of this summit.
Expressing his enthusiasm for sponsoring this pioneering event, Amr El Kady, CEO of the Egyptian Tourism Authority stated, “Our goal is to boost tourism and position Egypt as an international tourist destination, through showcasing our unique cultural heritage while blending it with our modern renaissance. By uniting influential figures and leaders from different realms and facilitating the exchange of their inspiring experiences in the Narrative PR Summit together we are making history and cultivating a sense of national identity. Our vision coincides with the summit’s goals of highlighting Egypt’s most valuable assets and positioning it on the global stage as a premier tourist destination.”
El-Kady also thanked the organizers of the summit and commended its role in marketing investment opportunities in Egypt and mobilizing the efforts of the private sector.
In his opening remarks, Ibrahim El Missiri, CEO of Somabay and a longstanding supporter of the summit expressed his excitement to host the Narrative PR Summit saying “We are thrilled to be a part of this event and to contribute to such an astounding mission of promoting Egypt’s tourism sector. Together with the summit, we share a common goal of showcasing Egypt in a positive light, promoting Egypt’s investment opportunities to the world and drawing global attention to its ability to organize such high-level events.
With Egypt possessing all the essential elements for tourist attraction including a favorable climate, rich cultural and geographical diversity, modern infrastructure, and new road networks, we strongly believe that tourism has the potential to significantly boost our economy.”
El Missiri also highlighted his company’s resilience in the face of tourism challenges, especially during the COVID-19 pandemic, crediting their unwavering commitment to sustainability principles while underscoring the increasing demand for eco-friendly properties that prioritize energy efficiency, water conservation, and local materials. He also emphasized the importance of catering to the rising trend in services that promote residents’ overall well-being, like health resorts, fitness centers, meditation areas, and healthier dining options, aligning with evolving traveler and resident preferences.