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Who We Are


Corporate Communications Plus (CC Plus) is a full-fledged multi-disciplinary communications Consulting agency operating in local and regional markets, delivering on clients' brand reputation as well as providing strategic thinking and delivering high impact campaigns across all communication spectrums.. CC Plus blends proven public relations' methodologies with cutting edge press relations, events management and digital media to craft strategic programs that give clients winning and measurable results. Celebrating its 10th anniversary in business, CC Plus provides strategic PR counsel to a variety of clients across all commercial and non-commercial fields. CC Plus capitalizes on its breadth of expertise in business communications, press relations and innovative ideas. CC Plus delivers the best-in-class integrated set of communications services.



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Management

Lamia Kamel is the Chairman of CC Plus, a local leading Public Relations firm that applies world-class standards, operating in local and regional markets. A strategic communications executive and a political PR consultant with proven track record of successful PR campaigns. Lamia brings a long track record of helping clients integrate global political, economic, cultural and communication trends to create innovative, forward-looking strategy and plans. Some of the companies she has counseled include Sony Mobiles, Abbvie, Ericsson, Nestle and Nile Radio Productions. 

Lamia is one of the pioneers in Political Communication in Egypt. She has been involved as a communications strategist in many of the most highly visible campaigns in Egypt. She was also instrumental to HE Amre Moussa Presidential Campaign and HE President Abdel Fattah Al Sisi, current president of Egypt, during his campaign time. 

Ten years ago, Lamia started CC Plus as a small PR boutique and it grew over years to be one of the leading-in-town consulting firms in Egypt. Lamia enjoyed a dynamic corporate working experience in Vodafone during the giant's start up in Egypt. Lamia then moved to the consultancy side where she worked with PETRONAS, the major Malaysian oil and Gas Company, American Insurance Group and ICTDAR, the United Nations development Program specialized in the development of ICT in the Arab world. She is also a professor at The American University in Cairo (AUC) Misr International University (MIU) and a strategy consultant working with large local Egyptian companies to help specify gaps and enable those companies achieve international quality standards. 

Lamia received her Bachelor and Masters Degree in Business administration from the American University in Cairo. She received extensive training in developing creative PR campaigns and Crisis Management in London; UK.

Hala Wahba is the General Manager of CC Plus.  She has been involved in the public relations and communications industry for more than 15 years. With a primary focus on the development and growth of our business, Hala has the role of overseeing all clients and growth of our business, Hala has the role of overseeing all clients and operations of the office. 

A detail-oriented mind with profound professional knowledge, she leads our team in planning and executing best-in-class communications services, all whilst applying her creativity and positive energy. She ensures the staff is achieving key business objectives while generating solid key messages and creative PR content that will help clients achieve their desired positioning. She has in-depth knowledge and experience of internal and external communications, from strategy to deployment. Her client experience includes many leading Egyptian and international brands and public figures, bringing best practice, insights and know-how from a range of sectors. 

Her strong strategic skills, pragmatic approach and commitment to her work are demonstrated in the way she ensures any potentially complex project can be undertaken in the best possible way. Prior to joining CC Plus, Hala spent  almost 10 years in the banking sector including in Abu Dhabi Islamic Bank (ADIB) and Arab Bank, building extensive expertise in corporate communication, public administration, budget management, and customer relation management.

She has a BA in English Language and Literature and has obtained postgraduate certificates in marketing and digital marketing from the American University in Cairo (AUC)

Dina El Shenawi's communications career spans more than 25 years, from holding roles across a broad range of marketing disciplines to her current position as Operations Director at CC Plus. Dina has the role of overseeing the media and PR departments. She is heavily involved in the running of all our projects, working alongside the team to produce astounding result. she maintains close contact with all clients at an operational level, while at the same time providing team leadership and managing the business function.

Throughout her career, Dina has obtained extensive expertise in the areas of sales, strategic planning, corporate communications, brand management, tactical marketing, advertising and public relations. She has successfully developed and implemented powerful marketing plans for clients from a wide range of industries including telecommunications, constructions and finance. Before joining CC Plus, Dina worked in a variety of high-profile communications roles including leading a local advertising agency, having been the CMO of an investment arm of the Egyptian Postal Authority and serving as Regional Head of Marketing and Communicants at Ericsson, where she had worked for 14 years. 

A business administration graduate, Dina also held various sales and marketing positions at leading mobile operators and telecommunications companies in Egypt. She obtained her Master's degree of International Business Administration from Maastricht School of Management, Netherlands.

Silvana Tiab is the Head of Communications Department and PR Bureau at CC Plus. She has 8 years of experience in the public relations and communications industry across the Middle East.  

Silvana provides strategic communications advice and counsel for a long list of local and regional clients across the CC Plus portfolio. Using a full range of communications tools including media relations, brand engagement, content marketing as well as events, Silvana develops and delivers engaging and effective campaigns to help meet clients’ objectives. She prides herself on her attention to detail and having her finger on the pulse when it comes to the latest communication tools. She knows her clients and their requirements and is always on hand to create media opportunities which highlight their key messages, boost brand awareness and reach target audiences.

Prior to joining CC Plus Agency, Silvana was a PR Account Manager at prominent multinational advertising agency, Memac Ogilvy, where she headed up clients and projects across a range of sectors including corporate, banking and finance, food and beverage, legal, healthcare, hospitality, retail, and telecommunications.

Praksi Vaso is the Head of Digital at CC Plus. She is a well-rounded digital marketing professional with a wealth of experience in business administration, social media management, display adverting and SEO marketing. Since joining CC Plus early in 2018, Praksi has been in charge of our creative and digital offering, driving the integration of digital and social capabilities in client engagements across the agency’s network.

Boasting more than a decade of digital marketing experience, she is obsessed with possibilities presented by new digital technologies, behaviors and trends. She has a range of career highlights of designing powerful social media strategies and running dynamic advertising campaigns using incisive online analytical tools for top-tier brands across a variety of sectors.

A self-motivated perfectionist, Praksi has a keen eye for detail in everything she does, and this consistently shines through in all digital campaigns she creates for our company and clients. Prior to joining CC Plus, Praksi was a Digital Marketing Manager at Content Venture, a leading local digital advertising agency where she successfully delivered results-driven campaigns for a number of clients.

As a Business Development Manager, Nouran Saleh is tasked with bringing on new business and managing strong relationships with some of our key accounts. Nouran is a highly organized individual who helps keep our projects on track. She is also in charge of the operations of our Narrative PR Summit, Egypt's first international annual PR gathering.

Business growth is where she thrives, getting a real buzz when a new account joins CC Plus or when a project comes together for a client. When she’s not busy generating new business, she can be found networking or looking for new ideas. With nine years' experience in local and global offline and online media planning and buying, Nouran has managed print, broadcast, outdoor (OOH) media services, digital planning as well as on-ground activation for a variety of local and global clients across a range of sectors including FMCGs, real estate, financial institutions, charity, automotive and insurance.

Nouran is an agile and versatile team member who adds value to all our business

An enthusiastic and highly-motivated communications specialist, Dina Youssef is our PR Account Manager. Using a range of marketing and media relations strategies, she delivers insightful and effective advice and provides hands-on communications support for our client. Her strong attention to detail and creative flair, combined with her friendly approach, has allowed her to retain strong relations with existing clients while successfully helping the company generate new leads. Her role includes strategic planning, event management, producing PR content through a wide variety of channels and ensuring effective coordination between all our media and communications departments.

Dina has worked in both consultancy and in-house roles. Prior to joining CC Plus, she spent four years at leading Egyptian automotive company GB Ghabbour Auto, where she headed up the media content production section and was credited for producing powerful PR content, ensuring the best possible outcome. Dina is also a talented writer who brings a variety of skills from her degree in English language and literature and is a certified UN translator from the American University in Cairo.

Hoda Noor is our Senior HR Specialist. Efficient and well-organized, Hoda has an extensive experience in diverse aspects of HR, having worked on life cycle management and training at leading mobile phone operator Vodafone Egypt for seven years. Working at all levels from the shop floor to the boardroom, Hoda has a down to earth approach and a can-do attitude that makes handling complex employee relations a particular strength of hers.

Hoda's experience includes organizational development, devising robust internal communication strategies and encouraging high employee performance to support long-term business goals. A certified soft skills trainer from the AUC, Hoda has detailed knowledge and experience in driving employee engagement, training and development initiatives to enhance work environment.

She studied Business Administration and International Trade at Misr International University (MIU) and obtained an HR diploma from the American University in Cairo. She gets real satisfaction from ensuring that her colleagues come to work ready to be productive and enjoy every challenge that comes their way

Mohammed Mustafa is the Head of Monitoring Department at CC Plus. Mohamed enables his team to keep track of press and social media sources. They filter, report and analyze news and media behaviors, helping our clients keep an ear to the ground around the clock to make well-informed decisions. Mohamed has seven years' experience in media monitoring for public relations and 11 years of experience in IT.

Emad Ali is a Media Relations Manager at CC Plus. Emad brings 10 years of experience in public relations. He is a highly experienced communications professional who has spearheaded campaigns and led accounts across a wide range of sectors including real estate, sports, hospitals, telecommunications, tourism and airlines. He has superb media relations skills and prides himself for his strong relationships with journalists and TV and radio channels which he put to good use with managing campaigns for many high-profile clients including Vodafone Egypt, Maghrabi Hospitals and Centers, Wadi Degla Developments and Moroccan airlines. He is deeply passionate about media communications and gets great pleasure from achieving coverage for his clients. His core skills include project management and event management.

CC Plus at Glance

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Great Portfolio

وزيرا قطاع الأعمال العام والتخطيط يشهدان توقيع بروتوكول لتسوية مديونية الشركة القابضة للغزل والنسيج لصالح بنك الاستثمار القومي بقيمة 8.7 مليار جنيه

Schneider Electric signs MOU with Egypt's Telecommunications Ministry to build the New Knowledge City.

Philips Lighting has celebrated its local retailers

Coppermelt opened a brand new branch in Maadi

Philips Lighting is investing more in the Egyptian market by launching new Local products

Narrative PR Summit 2017 Unveils the Recommendations

El Khatib Wins With Landslide Victory

CC Plus Hosted 2nd Narrative PR Summit October 17, 2017

Al Mokhtabar Laboratories holds press conference on importance of Vitamin D as part of its CSR initiatives

Nestlé launches initiative to promote breastfeeding as it marks 'year of Egyptian women'

Schneider Electric Egypt and North East Africa Grants Engineering Syndicate an Integrated Lab

Janssen launches psoriasis awareness campaign to mark World Psoriasis Day

Tower Developments launches LE 5-billion project in Port Said during conference organized by CC Plus

Wilo opens Egypt office with positive outlook on investment climate

Nahdet Misr launchs first venture capital firm for educational technology projects at an event attended by ministerse

CC Plus organizes a press conference for VictoryLink during Cairo ICT 2017

CC Plus organizes a press conference for Ericsson during Cairo ICT 2017

Al Manar Group launches new range of Bendix® car oil containers Honeywell

Danone Egypt opens milk collection centers in cooperation with CARE International

Zewail City and Misr El-Kheir offer scholarships to high school graduates in Upper Egypt and border areas

Nile Radio Production launched its new digital platform, Nile Radio Production Digital

RMC donates part of receipts of summer concerts to Ahl Misr Foundation for burnt victims

CC Plus organizes conference for Schneider Electric to review its key contributions in energy and IT sectors

CC Plus announced as first international Corporate Affiliate consultancy

CC Plus announced as first international Corporate Affiliate consultancy

Narrative PR Summit 28-9-2016

An International Summit made in Egypt .. organized by CC Plus

Michael Bolton's First Appearance in Egypt 21-10-2016

Yousra to host big TV show produced by MAGNUM

"The Ultimate Beauty Show"is the beauty socialite event of the year;

Megastar Adel Imam signs with "Magnum" for Media Production and Distribution

Mountain View 5-8-2016

World Class Pianist Zade Dirani's entertains the inauguration of Mountain View Diplo 4 - Ras El Hekma North Coast

"Capital Group Properties" signs MoUs with major industry players for its flagship real estate development in Egypt "AlBurouj" 2016

AlBurouj - 24-8-2016

"Janssen Pharmaceuticals" officially announced launching its latest treatments for leukemia (CLL)

Nogoum Records celebrates Ramy Gamal’s new album 2016

Nestle celebrates the world breastfeeding week 2016

Nestlé S.A. Signs Agreement to Acquire Egyptian Instant Coffee Company “Caravan”

NRP 2016 Grid Launch

Egypt Economic Development Conference

Egypt's Economic Forum in Sharm El Shiekh

Abbvie Quravo Launching Event

Abbvie Hepatitis C Event

Amre Moussa Presidential Campaign

Janssen collaborates with the Egyptian MOH to help cure 27,000 Patients Using OLYSIO™ as Part of the

Schneider Electric Egypt and North East Africa Sponsors "Uptime Institute Leadership Conference”

Du Pont Egypt Head Office Opening

Ericsson Roundtable

Ericsson Suhoor and Competition

Hamaki New Album Launching Event

Hamaki New Album by Nogoum Records

One-on-One Interview with Ericsson MENA CEO, Isil Yacin

MSD Sugar Campaign

Nile Radio Production Launches Digital Marketing Agency Called NRPD

Nogoum Music Awards

NRP Music Awards 2010

Orbit Annual Anniversary Event

Procter and Gamble CSR Testimonial Capaign

Sony XPeria Z Launching Event

Al Mokhtabar discusses development plans in Egypt, Middle East at press conference

Innovation in Government Conference

T-20

TEDATA CSR CAMPAIGN

Toyota Egypt Ramadan CSR Campaign

CC Plus in The News

A New Era of Design and Consulting Engineering as DMA and CallisonRTKL Join Forces

IRAM’s Latest Line “Signature” Revolutionizes Elegance in the Jewelry World

Ericsson MENA celebrates its long standing history of 120 years in the Egyptian market

Celebrating Easter with global vibes at Somabay

VictoryLink launches VL Buzz, the first Egyptian company specialized in mobile advertising

NRP receives exclusive rights to broadcast in Egypt’s Metro through “Nogoum FM El Metro”

We Provide Quality

Best Services

CC Plus blends proven public relations' methodologies with cutting edge press relations, events management and digital media to craft strategic programs that give clients winning and measurable results

Media Monitoring

The evidence-based methodologies ensure that the media coverage which CC Plus generates are meant to provide real and lasting value to our clients. Including but not limited to monitoring local/international newspapers, magazines, radio/TV broadcasts, newsletters and internet.
With around-the-clock regular and internally produced media reports, CC Plus has helped its diverse portfolio of clients make accurate decisions at the right time.

Media Relations

The media landscape has undergone seismic changes over the last 10-to-15 years. CC Plus tells clients' stories in a complex media environment in an integrated and holistic way. Considering the market dynamics, CC Plus targets all media outlets by employing various strategies that are designed to tell and amplify a story. At the heart of this approach is our commitment to producing creative content and using search tools and insights to ensure that the story is discovered and widely shared
Journalists and influencers have come to rely on us and our clients to provide useful, compelling and shareable content to initiate and enhance the story. CC Plus media relations professionals know what makes news and stories, thus, have built trusted relationships with media specialists who are most interested in retelling what CC Plus creates.

Events Management

Positioning your news to stand out, knowing which reporters to seamlessly cover which events. CC Plus integrates social media strategies to get the most out of each event. With our talent in strategic focus and production know-how, we unleash multi-level campaigns on many fronts.
Whether reaching out to internal audiences, a marketplace or the media, our experiential events make a major-league impact. CC Plus events inform, educate, entertain and inspire, besides motivating audiences to become the clients' brand ambassadors in unprecedented ways. CC Plus brings to life brands, companies, ideas and institutions.

Corporate Social Responsibility

Driven by a combination of consumers, staff and board demands, as well as cost efficiency and altruistic principles; companies are institutionalizing their commitment to sustainability, corporate social responsibility and shared value initiatives. CC Plus provides a cutting-edge platform for CSR, Sustainability and Cause Marketing. CC Plus team ensures that your message gets to the target audience that wants it, when they want it and how they want it.
CC Plus provides strategic counsel on defining vision, gathering and reporting results thus making a greater impact. Whether your company has just kicked off its sustainability program or has steeped in action.CC Plus provides a cutting-edge platform for CSR, Sustainability and Cause Marketing. CC Plus team ensures that your message gets to the target audience that wants it, when they want it and how they want it.

Internal Communication

CC Plus plans, executes and measures programs that effectively engage employees and, ultimately, accelerate business performance. Improved employee engagement drives a number of business outcomes, including financial success, an enhanced client experience, high-performance culture, and superior talent attraction and retention.
To help our clients arrive at these outcomes, CC Plus creates programs that fundamentally strengthen three core connections that all employees must have to succeed with; their company, peers and life outside. CC Plus monitors those trends affecting the workplace, in order to clearly understand our clients’ cultures, goals and challenges, therefore employ the full spectrum of online and offline tools to engage prospective and existing employees.

Government Relations and Political PR

CC Plus team brings together expertise in effectively reaching audiences at the community and national levels, with an in-depth understanding of the specialized nature of government contracts. To this offering, CC Plus further applies specific industry knowledge with government authorities including ministries of Education, Finance, Communication and Social Solidarity that deliver winning results.
CC Plus is well-versed in the intricacies of working with government agencies with cost-efficient strategies without compromising quality and creativity.

Crisis Management

Applying a series of proven tools and methods throughout the process to help manage saving reputation against crisis. Protecting the most important, yet vulnerable, organizational asset: reputation. Our team counsels clients to tackle a range of preparedness, reputational and communications challenges. CC Plus strength lies in an ability to accommodate a breadth of issues and scope while executing flawlessly for our clients
A multi-faceted attentiveness strategy must include the ability to anticipate, and observe around corners to prevent and diffuse issues. The capability to be constantly prepared with a practiced team and proven rapid response expertise, combined with the knowledge to protect and restore reputation are critical.

Media Training

The story is only as good as its teller. It's a journey from defeating your public speaking fright, compelling print, broadcast and online interviews, coaching your executives along the path from phone interview basics to broadcast readiness. Every interview or presentation is an opportunity. To break through in today’s 24/7 global media marketplace, your executives and spokespeople must deliver persuasive communications, whether managing reporters’ tough questions or holding a satellite media tour.
CC Plus' sophisticated, rigorous approach combines style with substance. We find the radiant core of a story, which will lead to the technique exploration, examples of actual interviews, and extensive video-taped role-play with constructive critique.

Digital Media

CC Plus believes in a successful social media strategy involving more than just accumulating Likes, Followers or positive sentiment. That should be contextual and aligned with the tenets of a brand and desired consumer experience. We believe that content and community are inextricably linked. In order to build vibrant communities for our clients, we create targeted content that meets and speaks to audiences where they are — online
Our team understands how to leverage the ever-evolving technologies, platforms and channels to help clients from all sectors measurably improve business outcomes. Create meaningful, two-way conversations to engage consumers in real-time, driven by analytics and measurement to achieve results.

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