Corporate Communications Plus (CC Plus) is a full-fledged multi-disciplinary communications Consulting agency operating in local and regional markets, delivering on clients' brand reputation as well as providing strategic thinking and delivering high impact campaigns across all communication spectrums.. CC Plus blends proven public relations' methodologies with cutting edge press relations, events management and digital media to craft strategic programs that give clients winning and measurable results. Celebrating its 10th anniversary in business, CC Plus provides strategic PR counsel to a variety of clients across all commercial and non-commercial fields. CC Plus capitalizes on its breadth of expertise in business communications, press relations and innovative ideas. CC Plus delivers the best-in-class integrated set of communications services.
Lamia received her Bachelor and Masters Degree in Business administration from the American University in Cairo. She received extensive training in developing creative PR campaigns and Crisis Management in London; UK.
Hala Wahba is the General Manager of CC Plus. She has been involved in the public relations and communications industry for more than 15 years. With a primary focus on the development and growth of our business, Hala has the role of overseeing all clients and growth of our business, Hala has the role of overseeing all clients and operations of the office.
A detail-oriented mind with profound professional knowledge, she leads our team in planning and executing best-in-class communications services, all whilst applying her creativity and positive energy. She ensures the staff is achieving key business objectives while generating solid key messages and creative PR content that will help clients achieve their desired positioning. She has in-depth knowledge and experience of internal and external communications, from strategy to deployment. Her client experience includes many leading Egyptian and international brands and public figures, bringing best practice, insights and know-how from a range of sectors.
Her strong strategic skills, pragmatic approach and commitment to her work are demonstrated in the way she ensures any potentially complex project can be undertaken in the best possible way. Prior to joining CC Plus, Hala spent almost 10 years in the banking sector including in Abu Dhabi Islamic Bank (ADIB) and Arab Bank, building extensive expertise in corporate communication, public administration, budget management, and customer relation management.
She has a BA in English Language and Literature and has obtained postgraduate certificates in marketing and digital marketing from the American University in Cairo (AUC)
Dina El Shenawi's communications career spans more than 25 years, from holding roles across a broad range of marketing disciplines to her current position as Operations Director at CC Plus. Dina has the role of overseeing the media and PR departments. She is heavily involved in the running of all our projects, working alongside the team to produce astounding result. she maintains close contact with all clients at an operational level, while at the same time providing team leadership and managing the business function.
Throughout her career, Dina has obtained extensive expertise in the areas of sales, strategic planning, corporate communications, brand management, tactical marketing, advertising and public relations. She has successfully developed and implemented powerful marketing plans for clients from a wide range of industries including telecommunications, constructions and finance. Before joining CC Plus, Dina worked in a variety of high-profile communications roles including leading a local advertising agency, having been the CMO of an investment arm of the Egyptian Postal Authority and serving as Regional Head of Marketing and Communicants at Ericsson, where she had worked for 14 years.
A business administration graduate, Dina also held various sales and marketing positions at leading mobile operators and telecommunications companies in Egypt. She obtained her Master's degree of International Business Administration from Maastricht School of Management, Netherlands.
Silvana Tiab is the Head of Communications Department and PR Bureau at CC Plus. She has 8 years of experience in the public relations and communications industry across the Middle East.
Silvana provides strategic communications advice and counsel for a long list of local and regional clients across the CC Plus portfolio. Using a full range of communications tools including media relations, brand engagement, content marketing as well as events, Silvana develops and delivers engaging and effective campaigns to help meet clients’ objectives. She prides herself on her attention to detail and having her finger on the pulse when it comes to the latest communication tools. She knows her clients and their requirements and is always on hand to create media opportunities which highlight their key messages, boost brand awareness and reach target audiences.
Prior to joining CC Plus Agency, Silvana was a PR Account Manager at prominent multinational advertising agency, Memac Ogilvy, where she headed up clients and projects across a range of sectors including corporate, banking and finance, food and beverage, legal, healthcare, hospitality, retail, and telecommunications.
Praksi Vaso is the Head of Digital at CC Plus. She is a well-rounded digital marketing professional with a wealth of experience in business administration, social media management, display adverting and SEO marketing. Since joining CC Plus early in 2018, Praksi has been in charge of our creative and digital offering, driving the integration of digital and social capabilities in client engagements across the agency’s network.
Boasting more than a decade of digital marketing experience, she is obsessed with possibilities presented by new digital technologies, behaviors and trends. She has a range of career highlights of designing powerful social media strategies and running dynamic advertising campaigns using incisive online analytical tools for top-tier brands across a variety of sectors.
A self-motivated perfectionist, Praksi has a keen eye for detail in everything she does, and this consistently shines through in all digital campaigns she creates for our company and clients. Prior to joining CC Plus, Praksi was a Digital Marketing Manager at Content Venture, a leading local digital advertising agency where she successfully delivered results-driven campaigns for a number of clients.
As a Business Development Manager, Nouran Saleh is tasked with bringing on new business and managing strong relationships with some of our key accounts. Nouran is a highly organized individual who helps keep our projects on track. She is also in charge of the operations of our Narrative PR Summit, Egypt's first international annual PR gathering.
Business growth is where she thrives, getting a real buzz when a new account joins CC Plus or when a project comes together for a client. When she’s not busy generating new business, she can be found networking or looking for new ideas. With nine years' experience in local and global offline and online media planning and buying, Nouran has managed print, broadcast, outdoor (OOH) media services, digital planning as well as on-ground activation for a variety of local and global clients across a range of sectors including FMCGs, real estate, financial institutions, charity, automotive and insurance.
Nouran is an agile and versatile team member who adds value to all our business
An enthusiastic and highly-motivated communications specialist, Dina Youssef is our PR Account Manager. Using a range of marketing and media relations strategies, she delivers insightful and effective advice and provides hands-on communications support for our client. Her strong attention to detail and creative flair, combined with her friendly approach, has allowed her to retain strong relations with existing clients while successfully helping the company generate new leads. Her role includes strategic planning, event management, producing PR content through a wide variety of channels and ensuring effective coordination between all our media and communications departments.
Dina has worked in both consultancy and in-house roles. Prior to joining CC Plus, she spent four years at leading Egyptian automotive company GB Ghabbour Auto, where she headed up the media content production section and was credited for producing powerful PR content, ensuring the best possible outcome. Dina is also a talented writer who brings a variety of skills from her degree in English language and literature and is a certified UN translator from the American University in Cairo.
Hoda Noor is our Senior HR Specialist. Efficient and well-organized, Hoda has an extensive experience in diverse aspects of HR, having worked on life cycle management and training at leading mobile phone operator Vodafone Egypt for seven years. Working at all levels from the shop floor to the boardroom, Hoda has a down to earth approach and a can-do attitude that makes handling complex employee relations a particular strength of hers.
Hoda's experience includes organizational development, devising robust internal communication strategies and encouraging high employee performance to support long-term business goals. A certified soft skills trainer from the AUC, Hoda has detailed knowledge and experience in driving employee engagement, training and development initiatives to enhance work environment.
She studied Business Administration and International Trade at Misr International University (MIU) and obtained an HR diploma from the American University in Cairo. She gets real satisfaction from ensuring that her colleagues come to work ready to be productive and enjoy every challenge that comes their way
Mohammed Mustafa is the Head of Monitoring Department at CC Plus. Mohamed enables his team to keep track of press and social media sources. They filter, report and analyze news and media behaviors, helping our clients keep an ear to the ground around the clock to make well-informed decisions. Mohamed has seven years' experience in media monitoring for public relations and 11 years of experience in IT.
Emad Ali is a Media Relations Manager at CC Plus. Emad brings 10 years of experience in public relations. He is a highly experienced communications professional who has spearheaded campaigns and led accounts across a wide range of sectors including real estate, sports, hospitals, telecommunications, tourism and airlines. He has superb media relations skills and prides himself for his strong relationships with journalists and TV and radio channels which he put to good use with managing campaigns for many high-profile clients including Vodafone Egypt, Maghrabi Hospitals and Centers, Wadi Degla Developments and Moroccan airlines. He is deeply passionate about media communications and gets great pleasure from achieving coverage for his clients. His core skills include project management and event management.