Visa's 'Everywhere', Global Innovation Program for Fintech Startups
Visa is a global leader in digital payments, empowering individuals, businesses, and economies to thrive through secure, innovative, and inclusive financial solutions. As part of its innovation agenda, Visa launched a global open innovation program designed to empower fintech startups and accelerate digital transformation across the financial sector.
- Client : Visa
- services : Media Relations, Strategic Communications, Press Engagement
- Year : 2022
Client Goal
Visa sought to amplify the reach and impact of its global fintech innovation program in the MENA region, targeting high-value audiences in finance, technology, and government. The goal was not only to highlight the initiative but to reinforce Visa's positioning as an innovation-first brand and a key driver of fintech growth in emerging markets.
Our Strategy
As Visa's trusted PR and media partner,CC Plus led a multi-pronged media engagement campaign that maximized event visibility and messaging clarity. Our approach included:
01. Media Strategy & Narrative Building
Developed clear, compelling messaging aligned with Visa's innovation agenda and tailored to regional stakeholders.02. On-Ground Engagement
Curated press attendance, arranged exclusive interviews with Visa executives, and managed real-time media coordination during the event.03. Press Release & Distribution
Crafted a comprehensive, story-driven press release distributed to a curated list of top-tier business, tech, and finance outlets across the MENA region.
