Case Study
Success Story: Launching Belle Vie - Emaar Misr's Flagship in New Sheikh Zayed
- Client : Emaar Misr
- Industry : Real Estate & Urban Development
- Year : 2022
Client Goal
Emaar Misr set out to amplify the launch of Belle Vie, its flagship development in New Sheikh Zayed City, and secure high-impact media visibility that would position the project as a new benchmark for modern living in Egypt.
Our Strategy
CC Plus was entrusted with the complete PR operation for the launch event, delivering strategic communications and on-ground media coordination to ensure strong public awareness and editorial coverage:
01. Press Conference Execution
Managed all aspects of the event's media presence, including accreditation, briefing, and seating of press representatives from top-tier outlets.02. Media Coordination & Messaging
Arranged one-on-one interviews and Q&A opportunities with Emaar executives to deliver key brand messages and insights about Belle Vie.03. Press Materials & Distribution
Drafted and distributed press kits and releases that emphasized the project’s unique features, lifestyle offering, and urban vision.
Results
EGP0
PR Value
Widespread editorial coverage in Egypt's leading newspapers, online publications, and real estate media platforms
EGP0
Ad Value
