Lamia Kamel
Lamia Kamel is one of Egypt's leading voices in strategic communications and the Founder and Managing Director of CC Plus. Since launching the firm in 2006, she has transformed it from a boutique PR agency into one of the country's most trusted consultancies, serving clients across commercial and governmental sectors in both local and regional markets.
Her work is guided by a belief in the power of storytelling to build brands, shape reputations, and influence national conversations. This same philosophy led her to found the Narrative PR Summit, Egypt's flagship platform for nation branding under the patronage of the Cabinet
Highlights
Founder & Managing Director
CC PlusFounder
Narrative PR SummitCo-Founder & Managing Partner
The Global NarrativeFormer Assistant Minister of Tourism & Antiquities for Promotion
EgyptManaging Director
Flair MagazineBoard Member
Orascom DevelopmentPioneering Communicator & Political PR Strategist
WorldwideHer influence extends beyond CC Plus. During her role as Assistant Minister of Tourism and Antiquities for Promotion, she led global campaigns, major national events, and crisis communications. She also played strategic roles in:
- HE Amr Moussa’s presidential campaign
and competition. - President Abdel Fattah El Sisi’s electoral campaign
Earlier in her career, Lamia held roles with Vodafone Egypt, PETRONAS, AIG, and the UNDP-ICTDAR. She also lectures at AUC and MIU, sharing her expertise in strategy and communications
A graduate of the American University in Cairo, she earned both her Bachelor’s and Master’s in Business Administration and completed advanced training in PR and crisis management in London.
