Case Study
Success Story: Elevating Art D'Égypte's Cultural Voice in the Egyptian and Global Media Landscape
- Client : Art D'Égypte
- services : Media Relations, Strategic Communications, Press Engagement
- Year : 2019-2021 and 2025
Client Goal
Art D'Égypte, a pioneering cultural platform, sought to build long-term media visibility and public engagement for its large-scale exhibitions blending heritage, contemporary art, and national identity. The challenge was to position these events not just as art shows, but as essential cultural moments—locally and globally.
Our Strategy
Over a three-year partnership,CC Plus operated as Art D’Égypte’s dedicated PR partner, executing a cohesive and long-term media strategy focused on credibility, reach, and consistency. Our approach included:
01. Strategic Communications Planning
Developed yearly PR roadmaps aligned with the organization's curatorial vision and exhibition calendar.02. Media Engagement &apm; Coverage Generation
Curated press attendance, arranged exclusive interviews with Visa executives, and managed real-time media coordination during the event.03. Messaging Development
Crafted narratives that connected Art D'Égypte's mission with broader themes of culture preservation, national pride, and artistic innovation.
Results
0EGP
PR Value
Widespread and sustained media visibility across Egypt's top cultural and mainstream press
Strengthened Art D'Égypte's brand positioning as a key player in the global art and heritage scene
