Case Study
Success Story: Launching the Second Phase of Cairo Gate with Emaar
- Client : Emaar Misr
- Industry : Real Estate & Lifestyle
- Year : 2022
Client Goal
Emaar aimed to maximize media visibility and public engagement around the foundation stone ceremony and launch of Cairo Gate’s second phase—a flagship real estate development west of Cairo. With high-level stakeholders and a celebrity appearance, the event needed polished PR execution to match its national significance.
Our Strategy
CC Plus spearheaded all PR operations for the launch, ensuring seamless communication, strategic exposure, and targeted media impact:
01. End-to-End Event PR Management
Coordinated media logistics, managed press attendance, and facilitated on-site interviews with Emaar spokespeople and VIP guests.02. Press Release & Messaging
Drafted and disseminated a tailored press release that positioned Cairo Gate as a landmark lifestyle destination, while highlighting Emaar’s continued investment in Egypt.03. Celebrity-Driven Coverage
Capitalized on the presence of megastar Amr Diab to boost event appeal and expand mainstream media interest.
Results
EGP0
PR Value
Extensive media coverage across Egypt's most prominent business, lifestyle, and real estate outlets
EGP0
Ad Value
Elevated Cairo Gate's public profile as one of Egypt's premier residential and commercial destinations
