Case Study
Positioning LG Displays as the Definitive Digital Canvas
- Client : LG Electronics Egypt
- Project : The Next Gallery by LG AI Launch Event
- Industry : Technology, Arts & Culture
- Year : 2025
Client Goal
LG Electronics Egypt set out to position its next-generation OLED and QNED displays as the essential medium for digital and AI-driven artistry. The goal was to connect LG's innovation with Egypt's creative community, demonstrating how its technology can power artistic expression while strengthening the brand's presence as a cultural and technological partner, beyond its traditional identity as a hardware provider
Our Strategy
CC Plus developed and executed a comprehensive communication strategy for “The Next Gallery by LG AI” event in partnership with TAM Gallery. The campaign was designed to bridge art, technology, and innovation, positioning LG's display technology as the “Canvas of the Future.”
01. Strategic Communication Direction
CC Plus crafted a narrative that celebrated LG's display technology as the perfect tool for creative professionals. Messaging focused on the brand's advanced OLED and QNED displays, featuring perfect black, infinite contrast, and professional-grade color accuracy, framing them as indispensable to showcasing AI-generated and digital art02. Event Narrative & Media Execution
Our team led all event communications, ensuring a cohesive story across every media touchpoint. The showcase at TAM Gallery in District 5 brought together artists, innovators, and industry figures, reinforcing LG's leadership in technology that fuels creativity and artistic innovation03. Curated Experience & Stakeholder Engagement
CC Plus helped shape the on-ground experience, including the “AI Room,” which allowed attendees and media to directly experience how LG's AI-powered display capabilities support artistic creation. The experience increased engagement and positioned LG as a creative enabler within Egypt's cultural ecosystem
Results
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PR Value
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Total Media Reach
Strengthened LG's relationship with the creative sector, establishing the brand as a cultural partner in Egypt's artistic landscape
Achieved nationwide coverage across technology, lifestyle, and arts media linking LG's innovation to cultural excellence
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Press Releases Issued
Elevated awareness of LG's OLED and QNED technologies as the ultimate medium for digital and AI-driven content creation
Positioned LG's Managing Director, Billy Kim, as a leading advocate for innovation and creative collaboration in Egypt
