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Case Study

Launching Egypt's First and the Middle East's Largest Sustainability Bond

  • Client : Arab African International Bank (AAIB)
  • Project : Egypt's First Sustainability Bond
  • Industry : Banking & Sustainable Finance
  • Year : 2024

Client Goal

AAIB sought to reinforce its leadership in sustainable finance and position Egypt as a key destination for ESG-driven investments through the launch of the country's first, and the region's largest, Sustainability Bond, valued at USD 500 million. The initiative aimed to channel capital toward projects that advance the United Nations Sustainable Development Goals (SDGs) and align with Egypt's Vision 2030 for sustainable development.

Our Strategy

To bring this milestone to life, CC Plus supported AAIB in delivering a high-impact communication campaign that reflected the scale and significance of this pioneering step in Egypt's financial sector. Our approach included:

01. Strategic Positioning & Narrative Development

We helped articulate the bond's purpose and impact, crafting a clear, future-focused narrative that positioned AAIB as a regional leader integrating sustainability into its business strategy and financial innovation.

02. Event Communications Management

CC Plus played a key role in the announcement ceremony at the Grand Egyptian Museum, coordinating communications to ensure a seamless experience for attendees, including global leaders from the IFC, EBRD, and BII, alongside top Egyptian officials.

03. Media Relations & Coverage Generation

Our team developed comprehensive press materials, emphasizing AAIB's commitment to responsible banking and sustainable investment, and secured widespread visibility across national and international media outlets.

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