Case Study
Solidifying 125 Years of Partnership through Digital Innovation
- Client : Ericsson Egypt
- Project : 125th Anniversary Celebration & AI Innovation Lab Announcement
- Industry : Telecommunications, ICT, & Digital Innovation
- Year : 2022
Client Goal
Ericsson aimed to commemorate 125 years of partnership with Egypt while reinforcing its forward-looking vision for the nation's digital transformation. The objective was to position Ericsson as a long-term strategic partner contributing to Egypt's ICT infrastructure, talent development, and innovation ecosystem in alignment with Egypt's Vision 2030
Our Strategy
CC Plus developed a high-impact communications campaign that shifted the focus from heritage to innovation, positioning the anniversary as a milestone that celebrates both legacy and future investment. Our approach highlighted Ericsson's role as a driver of technological progress and enabler of Egypt's digital future
01. Securing High-Level Validation
We secured the attendance and participation of H.E. Dr. Amr Talaat, Minister of Communications and Information Technology, along with the CEO of ITIDA. Their presence underscored the event's national importance and reaffirmed Ericsson's alignment with Egypt's digital transformation agenda02. Focusing on Tangible Investment
CC Plus strategically centered the narrative on Ericsson's newly launched Artificial Intelligence (AI) Innovation Lab, emphasizing the company's concrete contributions to local capability-building and advanced research rather than retrospective celebration03. Driving Media Narrative & Coverage
Our team crafted and distributed press materials that spotlighted the AI Lab's mission to train data scientists and engineers, enhance Egypt's digital skills base, and position the country as a regional ICT hub. CC Plus ensured this forward-looking message achieved strong traction across national, business, and technology media
Results
0EGP
PR Value
0B
Total Media Reach
Elevated visibility of the new AI Innovation Lab as a cornerstone of Ericsson's commitment to developing Egyptian digital talent
Generated widespread national and business coverage connecting Ericsson's legacy with Egypt's digital transformation goals
Secured high-profile government participation, reinforcing Ericsson's role as a trusted national partner
