Case Study
Celebrating CIFF's Legacy and Renewed Vision for Egyptian Cinema
- Client : Cairo International Film Festival (CIFF)
- Project : ESCĀ CUEVA Launch Event
- Industry : Arts & Culture, Film & Entertainment
- Year : 2025
Client Goal
As one of the oldest and most prestigious film festivals in the Arab world and Africa, the Cairo International Film Festival set out to mark its 46th edition with a renewed vision that celebrates its legacy while embracing the future of Egyptian cinema. The goal was to highlight the role of public-private partnerships in advancing Egypt's creative industries and reaffirm CIFF's position as a global cultural landmark.
Our Strategy
To bring this vision to life, CC Plus collaborated with The Global Narrative, MO4 Network, and Event House to deliver a memorable celebration that blended heritage, creativity, and contemporary energy. Our approach included:
01. Strategic Event Positioning
We crafted a clear communication direction that emphasized the festival's evolution, honoring nearly five decades of legacy while setting the tone for a bold, forward-looking future in line with Egypt's cultural renaissance.02. Partnership & Narrative Development
CC Plus helped shape a narrative around collaboration, spotlighting the synergy between the Ministry of Culture and the private sector as a model for supporting national creativity and expanding Egypt's global cultural footprint.03. Event Communications & Media Engagement
Our team supported the event's organization at ESCĀ CUEVA in New Giza, ensuring cohesive storytelling across all communications touchpoints, from media messaging to on-ground coordination and social amplification.
Results
0EGP
PR Value
0B
Total Media Reach
Attendees 300+ artists, investors, and entrepreneurs
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• Press Releases Issued
Achieved strong nationwide coverage, highlighting CIFF's legacy and renewed vision
Strengthened CIFF's positioning as Egypt's leading cultural platform, bridging heritage and innovation
