Cairo, December 2023 – MARAKEZ, the award-winning mixed-use real estate developer, has partnered with SYNC School and launched the second SYNC Summit on-ground event in partnership with RiseUp at District Five. The three-day event demonstrates MARAKEZ’s commitment to providing a platform for creatives, educational professionals, and entrepreneurs to network, celebrate creativity, and come up with innovative inspiring ideas.
SYNC School was launched on-ground in December 2019 at RiseUp Summit and has grown to include more than 150K members on their Facebook community with more than 350 top professionals and 5000 hours of educational content. The SYNC Summit, hosted at District Five aligns seamlessly with MARAKEZ’s belief in the “Power of Place” and how it can create powerful experiences and drive innovation.
Ashraf Maklad, MARAKEZ Retail Chief Commercial Officer, expressed his enthusiasm about the collaboration, stating, “We are thrilled to partner with SYNC School and launch the second SYNC Summit, as it aligns perfectly with MARAKEZ’s vision of hosting events that bring people together and promote the creative industry. We believe in the power of collaboration and the immense potential that lies within the creative community. By providing a platform for professionals and enthusiasts to connect, learn, and showcase their talents, we aim to foster innovation and drive the growth of the creative industry in Egypt. District Five, known for its innovative and dynamic atmosphere, is the perfect backdrop for this celebration of creativity.”
The SYNC Summit at District Five featured a comprehensive program, bringing together creatives from diverse fields, including Art & Design, Filmmaking, Advertising, Content Creation, and Creative Entrepreneurship. The event was not just a series of educational talks and panels; it was a holistic experience featuring engaging activities such as workshops, competitions, games, and structured networking opportunities.
Mostafa Sharara, Co-founder and CEO of Excuse My Content and SYNC School, emphasized the transformative impact of the SYNC Summit. “SYNC School has always aimed to be a catalyst for learning, collaboration, and growth within the creative industry. We are thrilled to have partnered with MARAKEZ for the second SYNC Summit, taking our vision to District Five. This event is more than just an educational gathering; it’s a celebration of creativity, an inspiration hub, and a platform for individuals to unleash their full potential. We are excited to be a part of this incredible journey.”
The SYNC Summit’s speakers’ roaster included distinguished speakers from the creative domain, including Ali Ali, Commercial Director and Founder of Good People, Karim About Gamrah, CEO of the Peace Cake, Deana Shaaban, Fashion Designer and Creative Director, Hani Mahfouz, Graphic Designer and Visual Artist among others. The event has also garnered support from prominent brands and companies such as Redbull, GLC, RiseUp, Tarek Nour Communications, Peace Cake, Good People, Photopia, Network, Cairo Designathon, and Egyptian Clothing Bank. Additionally, collaborations with 2oolAmeme and Society of Play infused networking and games into the three-day experience.
It is worth mentioning that District Five has grown to continually be at the forefront of the retail scene, demonstrating MARAKEZ’s unwavering commitment to fostering creativity and innovation. It continues to push boundaries and inspire with its groundbreaking collaborations. The SYNC Summit event coincides with an exciting period for District Five as more companies are joining its vibrant office park. District Five is MARAKEZ’s signature mixed-use project in the heart of East Cairo. It is a seamlessly integrated community where work, leisure, entertainment, dining, and shopping come together in the thriving New Cairo area to create a dynamic urban hub. With an emphasis on quality, the project has earned a strong reputation for its meticulous attention to detail and integrated approach to design and functionality. This visionary project brings to life Marakez’s innovative approach to development, creating spaces that nurture the passions of forward thinkers, foster creative explorers, and celebrate trendsetters.