At the 40th session of UNESCO’s General Conference in 2019, World Art Day was established as a celebration to encourage the creation, dissemination, and enjoyment of art.

World Art Day celebrations take place on April 15th every year to highlight the contributions that artists make to sustainable development, raise awareness of the diversity of artistic expressions, and strengthen the connections that exist between artistic creations and society. It is likewise an event to shed light on art education in schools as culture can prepare for inclusive and equitable education.

Whether you're an artist, an art admirer, or an aspiring PR manager, CC Plus gathered the many ways PR is crucial for artists, why artists need it, and previous experiences where we’ve helped artistic entities tell their narratives.

PR for Artists

With nearly two decades of experience, our PR agency in Egypt has worked with a variety of clients including art-related entities. Through PR case studies we’re gonna demonstrate how we’ve been “Enabling PR” for these clients and how you can learn from them to increase your visibility through strategic planning and storytelling.

Before diving into PR hacks for artists, let’s define what PR is, and how its impact is measured.

What Is PR?

In simple terms, Public Relations is the art of getting the right message to the right people, at the right time, and in the right places to build a strong and good reputation for a brand.

Much of the work in PR consists of establishing good media relations with press publications whether between the PR agency or between the organization and the media.

Coordinating between specific and targeted media is crucial in obtaining the best and optimal media coverage for a client’s event or announcement that they would like to create publicity for.

Contrary to marketing, the PR field focuses on constructing and building a reputation or a story, which is useful and applicable for companies and public figures of all fields.

PR Value

Like any other promotional tool, media coverage in PR can be measured using what is referred to as PR Value.

PR Value is the sum of all the benefits a person or organization receives from participating in Public Relations activities. It can be calculated through the Advertising Value Equivalency where it can determine the advertising rate for a similar advertisement by measuring the size of the media coverage and the space it occupies.

Writing your Narrative

In PR, your Narrative is one of, if not the most important element in building your story. Your company’s or personal story is your PR narrative. Constructing it well will determine how you connect with your audience and customers.

For artists, framing your story is crucial for your artist’s “brand”. Your story allows you to add more value to your artistic creations and make you more credible in the face of your buyers.

Why Artists Need PR

Public Relations should be used to build a brand by any creative or artistic individual who wants to be seen. Having a publicist can help you reach a larger audience that might be interested in your work. Your works can be submitted for reviews and features that highlight you and your work. A publicist can assist you in comprehending the significance of telling your story.

Promoting your Art

Whether your artistic medium is painting, singing, or filmmaking, getting seen is one of the many struggles artists face. That’s where PR can help increase your visibility and viewership by promoting your work in the relevant press and getting you media coverage.

Whether you have a new project, a concert coming soon, or an exhibition opening, using PR to promote your upcoming work is a great tool.

Distinguishing yourself

You are the storyteller of your craft. While it is true that many talents prefer to speak through their visual work, PR provides artists with a way to promote themselves by setting them apart from other artists.

A PR professional takes charge of the necessary brand visibility through effective PR impact that corresponds to the artist’s identity and personal brand. Finding an artist’s unique personal brand sets them apart and allows them to become well-known.

Content Marketing

The work of PR also includes curating content for artists. Guiding artists in terms of what to share online create their branding and what are your key messages.

Strong content marketing, through engaging content, increases an artist’s chances of higher viewership and sales.