She has been involved in the public relations and communications industry for more than 15 years. With a primary focus on the development and growth of our business, Hala has the role of overseeing all clients and growth of our business, Hala has the role of overseeing all clients and operations of the office.
A detail-oriented mind with profound professional knowledge, she leads our team in planning and executing best-in-class communications services, all whilst applying her creativity and positive energy. She ensures the staff is achieving key business objectives while generating solid key messages and creative PR content that will help clients achieve their desired positioning. She has in-depth knowledge and experience of internal and external communications, from strategy to deployment. Her client experience includes many leading Egyptian and international brands and public figures, bringing best practice, insights and know-how from a range of sectors.
Her strong strategic skills, pragmatic approach and commitment to her work are demonstrated in the way she ensures any potentially complex project can be undertaken in the best possible way